Consumer Psychology and Behaviour Design Blog

What Truly Motivates You to Do Anything at All?

Gary van Broekhoven

Published on: 09/05/2025

Discover the seven fundamental motives that drive human behaviour and learn how to apply these insights to UX design and marketing. Enhance your strategies by understanding what truly motivates your users.

Consumer Psychology

Behavioural Design Patterns: A Complete Guide

Gary van Broekhoven

Published on: 08/05/2025

Learn to use behavioural design patterns ethically; guide user actions effectively while staying transparent, respectful, and user-centred.

Behaviour DesignConsumer PsychologyCustomer Discovery

What Triggers Impulse Buying (and How to Manage It)

Gary van Broekhoven

Published on: 22/04/2025

Explore the psychology of impulse buying—how it works, how to manage it, and what UX, product, and service pros can learn from it.

Behaviour DesignConsumer Psychology

Psychology Behind Service Design

Gary van Broekhoven

Published on: 15/04/2025

Learn how service designers can harness consumer psychology to craft intuitive, persuasive experiences that delight users and drive meaningful results.

Behaviour DesignConsumer Psychology